I saw that the MTV Ink mag that you are talking about., photgraphers point of view, its just an advertisment of a clothing company which is in line with surfing.  What I see is that they combine all those pictures just to prove that their product is tested by nature.  Like other clothing company, they use different spots and ideas to come-up with a good ads.-- I didnt mean to sound like a lecturing teacher.  just an interpretation of that article.  Besides never met the owner (fluid).

Roots!!!!

For me just being free.  Free to discover yourself -- freeing out the child in you.  Free to understand nature, just being one with it.  Just you, the wave and scenery infrom of you.  Understanding the moods of the ocean and its soul.  By doing it, you will know that it has so much to give than what we expect.

Reading the thread makes be curious about the fluid product.  I bought some and tried it.  Nice fit and the design great.  It doesnt only give you quality but also cheaper.

By the way Bjorn, my apology if I conclude the article in the mtv ink as an advertisement.  But in a lighter side, i really enjoy reading it.  As a surfer -- informative.  Basic of surfing.  As a photographer, it was an art.  Good perception.  Your product, the scenery and models -- intertuine with each other.  An eye catching.

Anyway, goodluck with your company, continue supporting the local surfers.  I really recommend it to all.  Try it.

Don't stop exploring yourself and the art of surfing.  stop fighting, let us all spread the art of surfer, respect mother earth and each other.

Enjoy surfing guys.

Surfing  

- FREEDOM
- Unity with mother earth
- understanding the child in you
- Friendship
- Respect
- chillin out!

Merry christmas to all !

Spread the art of surfing!!!!!!!!